Websites for storytellers.

I craft Squarespace websites with a delightfully fantastic flair.

As a web designer specializing in Squarespace, I create intuitive, striking websites that radiate the “inscape”—the inner essence—of individuals and organizations. I particularly love to build sites for creatives, nonprofits, and other dreamers with big goals and small budgets.

—Mary Shaffer, Web Designer

Some stories I’ve told…

Theatre Company

Theatre Company

Religious Nonprofit

Religious Nonprofit

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Gynecologic Surgeon

Gynecologic Surgeon

Children's Museum

Children's Museum

Writer and Coach

Writer and Coach

Services

  • Brand Consultation & Design

    I have an uncommon knack for asking just the right questions to help you realize what story you’re actually trying to tell. Whether you need a simple logo, font, and color scheme or a full brand design, my team would be thrilled to help.

    Pricing: $500-$4,000

  • Website Design

    I design websites on Squarespace, an easy, professional-looking website building platform, and train my clients to maintain their own sites through personalized video tutorials and one-on-one coaching. Each of my site designs is fully customized and unique to the client.

    Pricing: $1,500-$3,500

  • Custom Squarespace Coding

    “Can Squarespace do this?” Probably, if you add some custom code! I love to solve little coding puzzles in my spare time, so if you’re looking for a custom solution in Squarespace, feel free to hit me up and see if I can make the magic happen.

    Pricing: $100/hr, 30 minute minimum

Additional Services

  • Online Store

    Helping you sell products in Squarespace, either physical products (books, etc), digital products (audio downloads, etc) or services (photography sessions, etc).

  • Newsletter Templates

    Helping you set up a mailing list in Squarespace and create beautiful newsletter/email templates, including automated responses when people subscribe or make purchases.

  • Online Community

    Helping you set up an online community/forum through Circle, either private or public, free or paid, to connect your members.

  • Booking Appointments

    Helping you set up Squarespace Scheduling, allowing your clients to book free or paid consultations/appointments, or register for classes and workshops.

Inquire Now

  • "When working with Mary Shaffer, I always marvel at her artistic talent. You can trust Mary to blend top-shelf professionalism with a delightful sense of humor and a keen poetic eye for creating terrific designs. Her speed, efficiency, and collaborative mastery will impress you. I've worked with Mary for the past four years on many projects; she never disappoints. I've also recommended her to several of my friends; all are very satisfied. Mary will deliver precisely what you want on time, with flair and impressive beauty. Hire her!"

    —James Navé, Poet

  • "It has been such a pleasure working with Inscape Web Design on our Brand Identity. The vision, guidance, credibility, and wisdom have taken our brand to the next level. This has not only helped our organization externally but has helped all internal stakeholders have a better grasp on who we are as an organization in order to communicate our identity effectively. This would not have been possible without the help of Inscape Web Design."

    —Izabella Frederiksen, Director of Communications at Gopher Catholic

  • "Mary is great at hearing what you want to convey on your website, and then designing it keeping all of it in mind. She has helped me consistently with changes, and was crucial in helping me design my brand. I am very grateful for all her help!"

    —Sabine Jakobs, Author

So what’s the deal with Squarespace?

Basically, it’s easy to look like $$$ without paying $$$.

You don’t need any coding knowledge to make a Squarespace website look beautiful. You can customize a page’s appearance on mobile versus desktop. You can blog, post events, sell stuff, and showcase your portfolio. If you ever get stuck, you can hop onto Squarespace Support to chat with a live representative. You don’t need a college degree in computer science to tell your story online!

  • Here’s a link to their pricing page. As of July 2023, there are four subscription plans with various features ranging from $192/year for a simple personal site to $588/year for an advanced online store. The good news is, if you work with Inscape you get an additional 20% off the first year!

  • I often tell my clients, “If you can make a Powerpoint presentation, you can learn to use Squarespace.” If you are completely technologically inept, you will struggle as much with Squarespace as you struggle with other computer programs, but if you can generally putter your way through the digital landscape, you’ll be fine!

  • The reason I choose Squarespace over Wordpress is because I’m an artist and I don’t want to deal with all the technical back-end stuff. I love to make websites pretty; I don’t love to keep them from getting hacked or breaking down. Thankfully, Squarespace takes care of all that for me. If you love to focus on design and content, but you hate finicky technical details, Squarespace is for you!

  • If you have a deep grasp of the principles of web design and how to effectively, beautifully communicate a message online, and an interest in spending 20-40 hours crafting your own website on Squarespace, you shouldn’t hire me! But if the above statement doesn’t describe you, I’m your gal.

Stories I especially love to tell…

Writers

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Artists

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Schools

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Churches

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Freelancers

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Coaches

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Nonprofits

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Physicians

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Theatre Companies

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Writers | Artists | Schools | Churches | Freelancers | Coaches | Nonprofits | Physicians | Theatre Companies |